The Amazon platform your AI can actually operate.
RIPPL connects Claude or ChatGPT to your Amazon business with real hands: 79 tools that read your live numbers and push changes, from listing copy to prices to PPC. Underneath sits the full operations platform our agency runs its own clients on.
Works with Claude and ChatGPT. Ad changes wait in your approval queue. Price and listing pushes stay inside limits you set. Every action is logged.
Ask for changes. Get changes.
Reading your data is table stakes. RIPPL's connector lets your AI act, under two rules. Prices and listing copy push straight to Amazon, but only inside limits you set up front. Anything that changes your ads waits in a one-click approval queue.
Listing copy Pushes live
Titles, bullets, and descriptions written and pushed to Amazon, for Seller Central and Vendor Central both.
Prices Pushes live
Price changes go live inside bands you approve, with automatic step-back if the Buy Box slips.
New campaigns Your approval
The AI drafts entire campaigns, structure, targeting, and bids, ready to launch on your click.
Keywords & negatives Your approval
Harvest the winners, negate the waste. Drafted with the evidence attached.
Bids & budgets Your approval
Per-keyword bid moves and campaign budget changes, queued with the reasoning shown.
Pause & resume Your approval
Shut off a bleeding campaign from chat before the day's budget burns.
Placement multipliers Your approval
Top-of-search, product page, and rest-of-search modifiers, applied surgically where a flat bid raise would overspend.
Restock plans Saved as drafts
Forecast and restock drafts written into your planning workflow for review.
Reports & tasks In platform
Mint shareable client report links, file tasks, and leave comments where your team works.
Every action is logged with who, what, and when. Read-only access is one toggle away for the cautious.
Built by operators, not observers. RIPPL Marketing manages Amazon brands full-time on this exact platform. Every feature exists because a real brand needed it.
Everything Seller Central should have told you.
Amazon gives you a dozen disconnected reports. RIPPL joins them into answers: what you actually earned, where ad spend is wasted, and what needs your attention today.
See true profit, not just revenue.
Every order reconciled against Amazon fees, ad spend, and your COGS, down to the SKU. Know which products carry the business and which quietly lose money.
- Settlement-accurate fees, refunds, and promos
- Per-SKU margin with COGS and shipping baked in
- Daily, weekly, and monthly views, segmented by product line
Find the spend that buys nothing.
RIPPL joins Amazon's full Search Query Performance data with your ads history: every term shoppers used, whether you showed up, and what it cost you. Not the 3,000-row sample your reports show.
- Waste finder: spend with zero orders → negative keywords
- Gap finder: terms you rank for organically but never defend
- Weekly trends so one bad week doesn't trigger a bad decision
| Search term | Spend | Orders | Verdict |
|---|---|---|---|
| tungsten rings for men | $1,842 | 163 | Scale |
| free ring sizer kit | $212 | 0 | Negate |
| mens wedding band wood | $0 | — | Undefended |
| rings similar to [competitor] | $486 | 9 | Watch |
An analyst that drafts. You approve.
Ask questions in plain English and get answers from your real data. When the AI spots an ad change worth making, like a bid, a budget, or a negative keyword, it writes a draft to your approval queue and waits. Prices and listing copy are the exception: they push live, but only inside limits you set up front.
- Chat with your sales, ads, and inventory data
- Every ad change lands in a human approval queue
- Full audit trail of what changed, when, and why
One login. The whole operation.
Forecasting & restocks
Velocity-based restock dates per SKU, seasonal trends, and a shipment wizard that builds FBA inbound plans end-to-end.
Repricing & Buy Box
Live Buy Box monitoring with price history, and guarded price changes that creep margin up without losing the box.
Alerts to your phone Coming soon
Stockouts, Buy Box losses, listing suppressions, review dips, sales anomalies: thirteen alert types in your notification center today, and on your phone soon.
Vendor Central too
Selling 1P, 3P, or both? RIPPL syncs Vendor Central sales and inventory alongside Seller Central for one view across channels.
Listing quality
Title-compliance checks against Amazon's newest rules, plus listing edits pushed straight to Amazon from the app.
Client-ready reports
Polished weekly and monthly performance reports with shareable links, built for agencies and brands that answer to someone.
Bring your own AI. We'll bring the data.
Plug Claude or ChatGPT into your Amazon account with one URL and your RIPPL login. Ask anything and get answers from live data. Then let it act: draft negatives, adjust prices, plan restocks. Ad changes wait in your approval queue. Price and listing pushes stay inside limits you set.
sales_get_todaysearch_terms_find_wasteads_draft_negativepricing_get_buy_boxinventory_get_forecastlistings_update_price+73 more
RIPPL your Amazon data
Connected before your coffee cools.
Create your account
Sign up with your email, name your brand, and you're in. Every plan starts with a 14-day free trial.
Connect Amazon
Authorize Seller Central and Amazon Ads with two clicks using standard Amazon OAuth. No developer keys, and tokens are stored encrypted.
Watch it fill in
RIPPL pulls two years of sales, your catalog, fees, and search-term history automatically. Insights start the same day.
Less than one wasted ad day.
Every signup starts with a 14-day trial of everything, no card needed. Keep the free AI connector forever, or pick a plan when you’re ready. Cancel anytime.
Pro
For growing brands that live in their numbers.
- Full dashboard suite & search-term intelligence
- 5 brands · 2 team seats
- Buy Box & competitor monitoring, alerts & reports
- RIPPL AI MCP (Claude & ChatGPT), read-only
- Trailing 2 years of history
- 300 questions / mo in the built-in assistant
Ultimate
For serious portfolios and 1P + 3P sellers.
- Everything in Pro
- RIPPL AI MCP, full read + write
- 10 brands · 10 team seats
- 2-year backfill, then your history is saved forever
- Vendor Central (1P)
- 500 questions / mo in the built-in assistant, most capable model
Agency
For teams that manage other people's brands.
- Everything in Ultimate
- 25 brands, then $15 per brand
- Unlimited client seats
- Your branding on reports & client portal
- 1,000 questions / mo in the built-in assistant · onboarding call
Compare all features
| What you get | Free | Pro | Ultimate | Agency |
|---|---|---|---|---|
| Monthly price | $0 | $99 | $299 | $499 |
| Connected brands | 1 | 5 | 10 | 25, then $15 each |
| Team seats | – | 2 | 10 | 10 |
| Client seats (view-only portal) | – | – | – | Unlimited |
| Data history | Keeps syncing | Trailing 2 years | Saved forever | Saved forever |
| Sales, profitability & forecasting dashboards | – | ✓ | ✓ | ✓ |
| Search-term intelligence | Via your AI | ✓ | ✓ | ✓ |
| Alerts & notification center | – | ✓ | ✓ | ✓ |
| Automated review requests | – | ✓ | ✓ | ✓ |
| Repricing & Buy Box monitoring | – | Monitoring only | ✓ | ✓ |
| AI can change your account (approval queue, price bands) | – | – | ✓ | ✓ |
| Client-ready reports & share links | – | ✓ | ✓ | ✓ |
| Your branding on reports & portal | – | – | – | ✓ |
| Vendor Central (1P) | – | – | ✓ | ✓ |
| Built-in assistant questions per month | Use your own AI | 300 · advanced model | 500 · most capable | 1,000 · most capable |
| RIPPL AI MCP (Claude / ChatGPT) | Read-only | Read-only | Read + write | Read + write |
| Guided onboarding & help center | – | ✓ | ✓ | ✓ |
| Support | – | Priority | Priority + onboarding call |
Question limits apply to RIPPL's built-in assistant only. Claude or ChatGPT connected through RIPPL AI MCP run on your own subscription and are not metered here.
Prices in USD, tax included: the price you see is the price you pay. No card needed to sign up or for the 14-day trial. Add a card only when you pick a paid plan, and cancel in one click from Settings → Plan.
Stop tab-hopping. Start operating.
Your Amazon business already generates the data. RIPPL turns it into decisions.
Everything inside RIPPL.
Eight areas, one login. Every feature below exists because a real brand we manage needed it. Scroll the whole tour, or jump to the part of your business that hurts the most.
Every number, every angle.
Daily, weekly, monthly, and year-over-year views of revenue, units, and orders, sliced by brand, marketplace, or product line.
The Patterns tab surfaces weekday, weekly, and seasonal rhythms so you can time launches, promos, and budgets around how your customers actually buy.
Multi-marketplace
US, Canada, and Mexico sales side by side, each in its own currency. No more pesos summed as dollars.
Orders analytics
Order-level drill-down with hourly cadence, so today's number means something before the day ends.
Conversion rate tracking
Sessions, page views, and unit session percentage per ASIN over time.
Repeat purchase analytics
Brand Analytics repeat-purchase data: how many customers come back, and for what.
Product line segments
Tag products once, then filter sales, profitability, and forecasting by that segment everywhere.
Event overlays
Price changes, promos, and stockouts annotated right on your charts, so spikes explain themselves.
Revenue is vanity. This page is sanity.
Every order reconciled against Amazon fees, ad spend, and your COGS, down to the SKU, using settlement data rather than estimates.
| SKU | Revenue | Fees + ads | Margin |
|---|---|---|---|
| TNG-BLK-10 | $38,410 | $14,120 | 34.2% |
| SLV-CLA-08 | $21,730 | $9,485 | 28.9% |
| WD-KOA-09 | $12,205 | $7,940 | 11.4% |
| CER-WHT-07 | $4,120 | $4,610 | -3.1% |
■ Revenue ■ Profit after fees, ads, and COGS
Settlement-accurate fees
Referral, FBA, storage, refunds, and promos pulled from Amazon's actual settlement reports.
COGS manager
Landed cost per SKU with case-pack support, feeding every margin number in the app.
Finance transaction sync
A rolling ledger of every fee Amazon charges, including account-level fees that never touch a SKU.
Refund tracking
Refund rates and reimbursements per product, so returns stop hiding inside your top line.
Profit by segment
Margin rolled up by product line, brand, or marketplace, not just the account total.
Ad spend in context
TACOS on every view, because ad spend is a cost of goods whether Seller Central admits it or not.
PPC with receipts.
Campaign management, the full search-term picture, and pacing tools that catch runaway spend before the invoice does.
ACOS trending down through the 30% target line after negative-keyword cleanup.
The tick marks where the month is. Pacing tells you which budgets will run dry and which are leaving sales on the table.
Promo windows shaded on the chart, with unit lift, halo sales, and margin impact measured before, during, and after.
| Campaign | Spend | Sales | ACOS |
|---|---|---|---|
| Branded · Exact | $1,840 | $12,400 | 14.8% |
| Category · Broad | $1,150 | $3,890 | 29.6% |
| Competitor · ASIN | $410 | $980 | 41.8% |
| Auto · Discovery | $620 | $2,760 | 22.5% |
Search-term intelligence
Amazon's full Search Query Performance corpus joined with your ads history. Tens of thousands of terms, not a 3,000-row sample.
Waste and gap finders
Spend with zero orders becomes negative-keyword candidates. Organic winners with no ad coverage become campaigns.
Negative keyword workflow
Review, approve, and push negatives at the campaign level without leaving the app.
Bid rules engine
Doctrine-based bid management with per-client modes: off, review-first, or automatic.
Keyword performance
Bid, spend, orders, and rank per keyword, tied back to the search terms that triggered them.
Marketing stream data
Near-real-time ads data from Amazon Marketing Stream for same-day visibility.
Know what the other guys are doing.
Buy Box movements, competitor pricing, review velocity, and rank changes, tracked continuously so you find out from a chart instead of a sales dip.
■ Your price ■ Lowest competitor. The dot marks where they undercut you and took the Buy Box.
Star ratings and review counts tracked on every refresh, with an alert the moment a rating slides.
Uses Amazon's official request-a-review flow, so every ask is TOS-compliant. Enable it per brand, set your delay, exclude ASINs you'd rather not poke, and it runs every night.
Buy Box win rate
Hourly Buy Box checks with win-rate history per ASIN, so repricing decisions rest on data.
Guarded repricing
Creep price up inside an approved band, watch the Buy Box, and step back automatically on a loss.
Rank tracking
Keyword and best-seller rank over time, annotated with the changes you made.
Competitive timeline
Competitor price moves, stockouts, and listing changes on one timeline next to your sales.
Never apologize for a stockout again.
Velocity-based forecasting, restock runway per SKU, and an FBA shipment wizard that takes a plan from picklist to trucking labels.
Days of cover from live velocity, seasonality, and inbound shipments. Red means the reorder is already late.
Demand forecasting
Per-SKU projections from two years of history, with seasonal and trend adjustments.
Vendor Central sync
1P sales, inventory, and purchase orders alongside your 3P business in one view.
SKU history
Two years of daily unit history per SKU and per ASIN, backfilled automatically.
Made-to-order flags
MTO products excluded from restock math so they never trigger false alarms.
Shipping review links
Send a proposed shipment to anyone for approval with a single link. No login needed.
Inventory health
Aged inventory, stranded units, and storage-fee exposure flagged before Amazon bills you.
Your shelf presence, policed.
Catalog management, compliance checks, and AI audits, with edits pushed straight to Amazon from the app.
Amazon's 75-character title rule enforced across the catalog before suppressions happen, with fixes pushed live from the same screen.
Audits check content, keywords, images, and reviews, and turn findings into a task list.
Catalog manager
Parent and child relationships, images, and attributes for the whole catalog in one grid.
Live listing edits
Titles, bullets, and descriptions pushed to Amazon through the Listings API, 3P and 1P both.
Keyword tracker
Track where your listings rank for the terms that matter, week over week.
Suppression alerts
Know the moment a listing goes down, not three days of lost sales later.
An analyst that never sleeps, inside rules you set.
Ask anything about your business in plain English. When the AI wants to change your ads, it drafts and you decide. Price and listing pushes go live only inside limits you set up front. Everything lands in an audit trail.
sales_get_todaysales_compare_periodssearch_terms_find_wastesearch_terms_find_gapsads_get_campaignsads_draft_negativeads_draft_bid_changepricing_get_buy_boxlistings_update_priceinventory_get_forecastvendor_get_salesreport_get_share_link+67 more
Read tools answer questions from live data. Write tools create drafts in your approval queue, and price or listing pushes stay inside bands you set. This is not a chatbot bolted on. It is your whole account, addressable by any AI you already use.
Human approval queue
Every ad change the AI drafts waits until a person clicks approve. Price and listing pushes stay inside limits you set. Every action is logged.
Scoped access tokens
Give a teammate read-only access or full read and write, and revoke any token instantly.
AI account audits
Scheduled deep-dives across ads, listings, and inventory that surface issues with evidence attached.
Answers with receipts
Every AI answer is computed from your live data, with the numbers shown, not vibes.
Bad news fast. Good news packaged.
Thirteen alert types pushed to your phone the moment they trigger, and client-ready reports that build themselves.
Weekly and monthly reports with commentary, charts, and PDFs. Send a link, not a spreadsheet.
Thirteen alert types
Stockouts, Buy Box losses, suppressions, review dips, sales anomalies, fee changes, and more.
Phone push Coming soon
Mobile push is on the way. Today, alerts land in your notification center the moment they trigger.
Notification center
Every alert in one feed with product rollups, so ten SKU alerts read as one story.
Client-ready reports
Weekly and monthly performance reports generated automatically, branded and shareable.
Share links and PDFs
Every report gets a clean public link and a PDF export for the inbox crowd.
Email digests
Morning and evening summaries of sales and alerts, delivered before you ask.
And that's the short version.
The fastest way to see the rest is with your own data on the screen.