Product Groups
Group variation families to track profitability across hero + child SKUs
Why group products? When you drive ads to a hero SKU, it drives organic lift
across the whole variation family. By grouping ASINs together, you get a true picture of total
profitability — not just the hero ASIN's inflated ACoS. Designate one ASIN as the "hero" to
indicate where ad spend is primarily directed.
No product groups yet
Create a group to see combined performance across variation families.