Brand Metrics

New-to-Brand (NTB) performance from Sponsored Brands reports

Client

Period

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No brand metrics data yet. Upload a Sponsored Brands report with New-to-Brand columns enabled.

Upload a Sponsored Brands report with New-to-Brand (NTB) columns enabled in Amazon Ads console. Go to Reports → Advertising Reports → Sponsored Brands → Campaign and ensure NTB columns are selected.

Client *

Report Period

Report Label

Report File (CSV or Excel) *

Log in to Amazon Ads Console
Go to Reports → Advertising Reports
Click Create report
Select Sponsored Brands as report type
Choose Campaign or Search term report
In the Columns section, enable all New-to-Brand columns
Set your date range and click Run
Download the CSV and upload it here

Brand Metrics

Upload Brand Metrics Report

How to download this report from Amazon